Achieves a renewed and improved information architecture.
- Client
- Puntos Colombia
- Industry
- Retail - Financial
- Platforms
- Mobile (IOS & Android)
- Hiring
- Fixed-time project
Services
- UX Design
- UI Design
- Usability testing
- Information architecture
Overview
For the past six years, we have led the UX/UI processes for Puntos Colombia, a loyalty program that rewards purchases made at more than 500 allied brands. The program has experienced continuous improvement through the application of Human-Centered Design methodology. Both its website and app provide a comprehensive experience, allowing users to explore offers, accumulate and redeem points, and discover services such as Puntos Pay.
In this case we redesign the online shopping experience, where we focused on an easy and transparent shopping process for the customer, creating a meaningful and pleasant experience.
Comprehensive UX: Co-creation & Collaboration
Based on the human-centered design methodology, we focus on the following stages: Research for design, ideation, conceptualization, prototyping and testing.
Taking into account the strategic design (business, marketing, design and development), we implement solutions paying special attention to the different areas and their needs.
THE SOLUTION
An innovative approach to information architecture: the "Services Ecosystem"
Understand business needs: Focus group was held with Puntos leaders to prioritize the essence of the application and obtain key concepts for the information architecture.
Create concept: By structuring the architecture based on the concept of the "services ecosystem", we managed to meet the needs of the company, users, and marketing in a balanced way
Integration of features: Enhancements in marketing and monetization, coupled with the integration of new features, led to an improved user experience and a revitalized perspective on the application.
Process
- Digital Xperience Framework.
- Design thinking.
- Atomic design.
- Mapping the user journey.
- Agile team collaboration framework: Scrum.
Deliverables
- User testing report and analysis.
- Information architecture.
- Low fidelity wireframes.
- Prioritization matrix and workflow modeling with development team.
“We have been working with Xperience for 6 years, they have guided us in the experience design of our digital channels, it has been a continuous learning process for both parties, their knowledge and flexibility has allowed us to iterate and define the best model to suit the needs of our organization.”
Manuela Atehortúa
Experience Manager, Puntos Colombia
