Experience Consulting
Research for Design and Innovation
Understand your customers, their behaviors, and the context to close gaps, seize opportunities, and increase perceived value.
- 360° understanding of design contexts
- Ethnographic user research
- Case studies and benchmarking
- Client segmentation
- CX and customer experience diagnostics
- Desk research on industries and markets
Business Strategy Consulting
Create new strategic models that captivate markets and foster meaningful value exchanges, nurturing relationships with both new and existing customers.
- Business model design
- Strategy design
- Communication and service branding strategy design
- Value proposition design
- Adoption strategy design
- Loyalty strategy design
Futures Design
Project strategic approaches that strengthen positioning and business transformation in emerging markets and contexts to build long-term sustainability.
- Futures and business horizon conceptualization
- Research on sociocultural phenomena
Portfolio, Product, and Service Design
Optimize your offering to create useful and orchestrated alternatives that encourage deeper engagement and increase average ticket size.
- Service ecosystem design
- Product/service diagnostics
- Go-to-market strategy design
Omnichannel and Channel Strategy Design
Build systemic alternatives for distribution and interaction that enable continuous relationships and diversify the ways to operate, serve, and sell to different customers.
- Channel strategy design
- Design of analog and digital channels
- Measurement model design
- Omnichannel strategy design
- Operational channel model design
Experience for Multiple Stakeholders
Offer intuitive, consistent, and effective interactions that match customer needs and behaviors, increasing satisfaction.
- Experience concept and guideline design
- Customer or stakeholder lifecycle design (CX)
- Multi-stakeholder orchestration model design
- User experience design across services, channels, and interactions (UX)
Digital Product
End-to-end development of digital products that are useful and usable, allowing users to build an easy and consistent relationship with the brand, its channels, and its services.
- UX/UI evaluation
- Interface design
- Digital product development
- Diseño de experiencia digital del usuario.
E-commerce Puntos Colombia - Loyalty
Information Architecture, UX/UI, and Usability Testing
Check this projectExperiments and Validation with Users
Detail, test, and refine your ideas to mitigate errors, ensure early acceptance, and increase the adoption rate of new solutions or features.
- Prototype of artifacts and dummies
- Living lab
- User testing
- Xperimental lab
