Go back
Employment Solution Design in Antioquia's Regions
- Client
- Comfama
- Industry
- Social services and health
- Hiring
- Fixed-time project
Services
- User experience for multiple stakeholders
- Service design
Overview
Comfama is a family compensation fund in Antioquia, Colombia, that promotes the well-being and social development of its members through services in employment, education, health, housing, and recreation. With a focus on equity and access to opportunities, it connects local talent with companies, promotes continuous training, offers housing subsidies, and fosters culture and social tourism, establishing itself as a key player in the region's economic and social development.
The challenge
How might we increase engagement and employability of talent sources in Antioquia's regions for vacancies that are currently unfilled or under-attended?
THE SOLUTION
"Forjadoras de Empleo Comfama" connects regional talent with unfilled vacancies through local women leaders
Proposed Methodology
A solution tailored to employment in northern Antioquia was designed using ethnographic research and Human-Centered Design, creating the service’s name, narrative, and experience.
Key Insight/Learning
Geographic and digital gaps limit employment; local women are key to bridging these opportunities and overcoming these barriers.
Impact/Results
"Forjadoras de Empleo Comfama" connects regional talent with vacancies, achieving significant results and departmental recognition for its impact on employability.
