Mesa de la música
- Client
- Comfama & Proantioquia
- Industry
- Financial Products and Services
- Hiring
- Fixed-time project
Services
- Design research
Overview
Proantioquia is an institution that promotes the sustainable development of Antioquia, working collaboratively with business, public, social, and academic sectors and partners to build future scenarios for the expected evolution of education and culture in the Department of Antioquia.
The challenge
THE SOLUTION
Proposed Methodology:
Co-creation workshops, ethnographic interviews, and thematic focus groups were conducted to identify needs, establish strategic agreements, and define clear actions. Innovation exercises facilitated the integration of perspectives to structure a comprehensive work plan.
Key Insight/Learning:
The regional music industry lacks diversity and training in key areas such as marketing and management, which hinders its sustainability and growth. Opportunities remain concentrated in specific groups and styles.
Impact/Results:
The "Mesa de la Música" has become a collaborative and inclusive space that brings together national experts to build a more diverse, structured, and sustainable music industry, strengthening the cultural ecosystem in Antioquia.
