Improving the e-Invoicing Payment Experience with Págalo app.
- Client
- Págalo
- Industry
- Financial services
- Platforms
- Mobile (IOS & Android)
- Hiring
- On-going design team
Services
- UX Design
- UI Design
- CX Design
- Usability tests
- Information architecture
Overview
Xperience Design led the user experience design for Págalo, an application specialized in electronic invoice payment management. Our approach focused on simplifying the shopping experience with accurate and clear information. We designed to empower users to take control of their finances intuitively and efficiently through a platform that reflects their modern lifestyle.
Innovation and market positioning
At Xperience Design, we conceptualized the new features required by Págalo's business through an exhaustive customer research and competitive analysis. With those elements, we collaborated with stakeholders in the ideation stage to create meaningful features. We maintained a constant iteration with the product and development team to reach a Minimum Viable Product (MVP) that would allow the company to start positioning itself effectively in the market.
THE SOLUTION
Successful launch and increased transaction growth
Successful launch:
In 2022, we successfully launched the Págalo application, receiving excellent feedback from users.
Customer experience:
During development, we focused on prioritizing the user insigths, which led to a smooth and enjoyable digital experience from the beginning.
Integration of features:
After only three months, the team noticed a significant increase in weekly transactions, we gained opportunities for improvement to further iterate on the app.
Process
- Digital Xperience Framework.
- Human-centered research.
- Customer Journey design.
- Mapping the user journey.
- Team implementation with an agile framework: Scrum.
Deliverables
- Guide for semi-structured interviews with users.
- Report and analysis of tests with users.
- Information architecture.
- Low fidelity wireframes.
- Functionality and usability guidelines for the user.
- Prioritization matrix and workflow modeling with development team.
"We are really pleased with their work - The company handed over full responsibility for the project to the Xperience design team. The team began working with the company as an integral part of the in-house team, ensuring the eventual success of the project."
Alejandro Villegas
CMO, Págalo
