Transforming Digital Presence and Social Media Management to Grow and Boost Renting Colombia
- Client
- Renting Colombia S.A.S.
- Industry
- Rental and leasing of motor vehicles
- Plataforms
Zendesk
Facebook
Instagram
LinkedIn
- Hiring
- Continuous Community managers team
Services
- Comprehensive management of public and private interactions on social networks
Overview
Renting Colombia S.A.S., part of the Bancolombia Group, offers mobility solutions nationwide through long-term leasing (12-48 months), allowing individuals and companies to use a vehicle by paying a monthly fee that includes maintenance, insurance and taxes. In addition, with the Localiza Colombia franchise, it offers short-term vehicle rentals (1 day to 12 months), adapting to immediate needs. At the end of their use, vehicles are sold as Used Renting.
To transform your social networks, we analyze and optimize these channels, improving interaction with users through creative responses aligned with customer service policies, focusing on their satisfaction.
Comprehensive Social Media Management for Quality Service
We continuously optimize digital channels to deliver superior customer service by refining content and providing efficient, personalized responses. We monitor online results to ensure quality and enhance the customer experience.
THE SOLUTION
Comprehensive social media optimization to drive growth and customer satisfaction
Digital Channel Analysis:
We evaluate the performance of social media to identify improvements and alert reputational risks, applying management and resolution protocols together with the brand.
Content Optimization:
We improve communication to make it more attractive, accessible and relevant to users.
Continuous Monitoring and Adjustment:
We implemented an online system to adjust strategies, ensure quality and promote continuous improvement in customer service.
Deliverables
- Channel performance metrics report: FRT, AHT, Abandonment, SLA.
- Global Interaction Volume Report, by network, by channel, and by business.
- Long-term and used leads for purchase.
- Creative response proposal.
- CSAT results.
- Critical cases report.
- Report on Pqrs filed by RRSS.
- Quality indicators.
- Crisis case management protocol.
- Improvement actions.
- Findings, recommendations and good practices.
