Naming of Comfama’s School Network - Cosmo Schools
- Client
- Comfama
- Industry
- Social services and health
- Hiring
- Fixed-time contract
Services
- Experiments and validation with users
- Businessstrategy consulting
Overview
The challenge
How can we name the Comfama’s school network brand so that it is inspiring, reflects the institutional philosophy, and achieves suitable and relevant positioning in the region?
THE SOLUTION
Proposed Methodology:
An ideation methodology was conducted in group sessions with various Comfama departments, parents, and teachers from the school network. From this process, phonetic and aesthetic paths were defined, leading to the conceptualization of several name options, among which "Cosmo Schools" was chosen.
Key Insight/Learning:
The main finding points to an educational vision with an inspiring vocation, where students create their own learning paths, generating worlds of possibilities where play and movement reveal their unique ways of being and knowing.
Impact/Outcome:
"Cosmo Schools" has positioned itself as a recognized brand both nationally and internationally. The naming paved the way for transformation in the collective imagination of local and national education.
