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Solution and Experience Design: B2B Digital Platform for Grupo Nutresa

Experiments and validation with users
Client
Grupo Nutresa
Industry
Processed food
Hiring
Fixed-time project

Services

  • Experiments and validation with users
  • Futures design
  • Business strategy consulting
  • Design research

Overview


Grupo Nutresa is one of the leading processed food companies in Latin America, with a strong presence in Colombia and over 70 countries. Its portfolio includes products such as cold cuts, cookies, chocolates, coffee, ice cream, and consumer foods. With a focus on sustainability and well-being, Nutresa promotes responsible practices throughout its value chain, establishing itself as a benchmark in the food industry.

The challenge

How could we develop an attractive B2B platform for small retailers and the traditional channel that facilitates the commercialization and movement of Grupo Nutresa's products, along with other consumer packaged goods (CPGs)?

Nutresa

THE SOLUTION

 
An integrated platform that connects small retailers and distributors, streamlining operations and driving the growth of the traditional channel
interactions

Proposed Methodology
A comprehensive solution was developed, involving research, business model conceptualization, high-fidelity prototyping, and the design of branding and user interfaces.

correct

Key Insight/Learning
Small retailers need a solution that centralizes operational functions, eliminates the need for multiple applications, and preserves human interaction to focus on negotiations and growing their businesses.

think

Impact/Results
The "Pideky" platform transformed the relationship between small retailers and distributors in the traditional channel by digitizing processes and consolidating an effective value proposition that is already successfully operating in the market.

 

 

 

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