Undergraduate Student Lifecycle Experience Research
- Client
- Universidad EAFIT
- Industry
- Education
- Hiring
- Fixed-time project
Services
- Analysis and monitoring of PQR files
Overview
Universidad EAFIT is a private university in Medellín, Colombia, recognized for its academic excellence, innovation, and strong industry connections. Founded in 1960 as a business school, it has expanded into a multidisciplinary institution offering undergraduate, graduate, and doctoral programs in fields such as administration, engineering, humanities, law, and sciences.
EAFIT is known for its entrepreneurial focus, research initiatives, and international collaborations, fostering a culture of continuous learning and development. The university has modern facilities, a dynamic campus, and strategic alliances with companies and global institutions. It plays a key role in regional and national development, contributing to innovation and knowledge transfer.
The challenge
How might we redesign the undergraduate student lifecycle experience at EAFIT across all services and processes unrelated to the education model, making it more efficient and user-centered?
THE SOLUTION
Optimize the student lifecycle with integrated and usable digital processes
Proposed Methodology
A multi-audience ethnography was conducted with parents, teachers, current and prospective students, complemented by an analysis of benchmarks and best practices in non-educational processes such as enrollment, administrative procedures, and student services. This allowed for the mapping of key interactions across all stages of the student lifecycle.
Insight/Key Learning
In the early semesters, students require constant assistance and coordination with their guardians. The low usability of digital systems complicates these processes. A journey was designed to integrate specific tasks, validation, and cross-support to simplify and coordinate interactions.
Impact/Results
Student service and administrative processes were redefined, renewing both public and private portals, and driving a user-centered digital transformation by optimizing technologies and platforms.
