Conceptualization of an Autonomy and Employability Solution for Women in AMVA
- Client
- Comfama in alliance with the Government of Antioquia, the Secretariat for Women, and the Secretariat of Economic Development of Medellín
- Industry
- Social services and health
- Hiring
- Fixed-time contract
Services
- Design research
Overview
The challenge
How can we improve the autonomy of young women in the Aburrá Valley Metropolitan Area (AMVA) to contribute to increased employability?
THE SOLUTION
Proposed Methodology
A sprint methodology was applied, incorporating desk research, ethnographic interviews, and expert consultations to design inclusive solutions based on data and qualitative analysis.
Key Insight/Learning
Time is a crucial factor in enabling women's productivity, as they manage caregiving responsibilities within family and community networks. It is essential to create alternating systems that balance their caregiving roles with their professional and personal development.
Impact/Outcome
The goal is to partially integrate into the workforce women who have been traditionally excluded from formal employment, fostering their autonomy and increasing female employment rates at a national level.
